Thursday 7 March 2013

Thursday Drinks Cabinet - Tusker






If you're looking for the best lager around then look no further than Kenya's Tusker. It rules. I used to drink it when I lived there for a little bit.
Tusker is a beer brand owned by East African Breweries, with over 700,000 hectolitres being sold in Kenya per year. It is also the largest African beer brand in the Diageo group. It is a 4.2% ABV pale lager.
The beer's slogan "Bia yangu, Nchi yangu" means "My beer, My country" in Swahili.




History
In 1922, Kenya Breweries (now East African Breweries) was formally incorporated as a private limited company. The company's first beer was brewed on 15 December 1922, with its first batch delivered to the Stanley Hotel where it was met with mixed reactions. The beer, originally from Kenya, shifted through to Tanzania and other East African countries and soon began to be exported.
The company's first annual general meeting was held in 1923. George Hurst, the company's founder, was killed in an elephant hunting accident and in his memory, his brother Charles decided to name the first beer brewed "Tusker".




And - Brilliant news
In early 2008, the UK supermarket chain Tesco began selling Tusker, followed soon after by Sainsbury's.

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